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Case Studies
This project focused on creating a cohesive brand identity from concept to final execution. Illustrator was used to design the logo and visual system, ensuring scalability and consistency, while Photoshop was used for mockups and visual refinement. The result is a clean, adaptable brand applied across multiple platforms.
vrfi
As part of my internship at Brand vision marketing - web design & branding the current logo of the company features an icon that closely resembles the Instagram Meta verification badge, posing a copyright concern. Therefore, a redesign of the icon is necessary to create a distinctive and original representation for the brand while
maintaining its unique identity.
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Luxonis
As part of my internship at Brand vision marketing - web design & branding i had to redo the logo of https://www.luxonis.com/ and make notes on how it can be improved. the goal is to get the client to change his mind about this logo so we can redesign it.
Solution: for the logo redesign the icon Using a of a camera lens, brain network, or stream of data, can clearly show spatial Al or machine vision. By doing this, the symbolism would be increased and made more useful for Luxonis' products.a secondary color, like an intense blue or green, to go with the purple. This might keep a modern vibe while promoting innovation, growth, or stability.
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eco spark
This project needed to be done in a group and include many details. The CMC group has to create an eco-friendly brand/product that is interesting and unique. The group also need to create a campaign, packag-ing, brand concept, logo, and etc.
Solution: EcoSpark is created for like minded individuals who value making sustainable choices with personal care products. EcoSpark prioritizes the personal care of both you and the environment without compromising on style. Eco Spark's pricing strategy aims to be competitive yet reflective of its value proposition of durability, sustainability, and technology. It may be priced higher than standard plastic toothbrushes but comparable to or
slightly above other eco-friendly alternatives, given its unique features.
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Brand Advertising
The unique selling point of Chapman's SuperGreen Vegan Ice Cream is that it allows consumers to enjoy a beloved dessert without sacrificing dietary preferences or ethical values.
Solution: The primary objective of my advertising campaign for Chapman's Vegan Ice Cream is to promote the brand's new line of vegan ice cream products. This campaign aims to highlight the unique selling points of the product, such as its vegan ingredients and natural flavors, to attract health-conscious and ethically minded consumers.
BSR Transform Conference 2023
This year in Toronto we will explore the transformations that are creating a new climate for business and help to pave the way for companies, people, and planet to thrive in this era of rapid change.
Solution: I focused on visually compelling and informative publication that effectively communicates the objectives and themes of the event. Featuring a split landscape half urban, half natural symbolizes the intersection of modern business and environmental sustainability. It visually represents the project's focus on bridging the gap between
economic growth and ecological responsibility.
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